Many new shops don't have the 'meet the maker' info filled in. I looked for mine just now and it took me ages to find it - it's in My Profile way down on my dashboard menu. And it is not at all obvious that the info you enter here is displayed to vistors when they click your name at the top of your shop.

Suggest that this is moved into the 'Shop Settings' page, and an explanation of how it is used to be added. Prompt people to say how long they have been crafting for, what techniques they use, and why they enjoy hand crafting/designing, even rename the box to 'meet the maker', to reinforce the message about the aims of the site.

You might even make it mandatory to fill this in.